BSU Rolls Out New Message

There’s a new message at Ball State University: “We Fly.” It is part of a new brand strategy launched today at a campus celebration attended by hundreds of students, faculty, and staff. The “We Fly” theme, developed after months of research and focus group sessions. The university has the largest total enrollment in its history, its most academically-qualified and diverse freshman class ever, new construction across campus, and its smallest tuition increase in more than 40 years.